Jacinta Mercier-Fisher originally started LFPROMO as an Arizona-based marketing and promotions agency for NFL and NBA athletes. Since relocating to her hometown of Chicago in 2005, LFPROMO has become a brand widely known in the PR Industry that handles creative solutions from coast to coast for a diverse array of clients.
The move back to Chicago redefined LFPROMO’s mission by focusing on corporate and new business launches, beauty and fashion events, filmmakers, health and fitness professionals.
Her focus is educating the client, not just doing the work. Her motto is “it’s not just about providing options and services, but sharing the knowledge … that’s how you determine success, by everyone growing together.”
How did the idea for LFPROMO come about?
It all started in 2002 when my husband, pro footballer Levar Fisher, played with the Arizona Cardinals. I wore several hats from event coordinator for our nonprofit organization called Fisher of Men Inc., to being his publicist, and I even negotiated his special appearance contracts outside the team. You name it, I did it! That being said, Levar told some of his teammates what I was doing for him, and they became clients, so then LFPROMO was born!
Who inspires you?
I have many inspirations now, but my first true inspiration as a young girl was my senior year teacher, Fiona Green. When I first met her, I wanted to be just like her. She was beautiful, smart, well-spoken, confident but humble, and when she walked into the room, she commanded your respect and attention. She always reminded me that whatever I wanted to do or become was tangible with dedication and hard work. I instantly knew I want her to be just like her when I became an adult. She adapted me as her little sister and we are wonderful friends to this very day!
What accomplishment makes you proudest?
Seeing my clients faces or reading their testimonies after helping their dreams come alive!
Any favorite affirmations?
Absolutely, one of my favorite affirmations by Dr. Carmen Harra is “Happiness is a choice! I base my happiness on my own accomplishments and the blessings I’ve been given.” I live by this every single day, I believe and know we control our thoughts and give them life. No words or thoughts are empty. So regardless of what’s going on in my life, I always self-reflect and always have a reason to be grateful and happy.
What do you do to unwind?
Honestly, that depends on the day I’ve had. I am a little weird, I love to clean, it relaxes me! I get flowers, light candles, pour a glass of wine, turn on my music and have at it. I also love to cook because secretly I think I am a chef.
Any advice or words of wisdom for aspiring entrepreneurs?
Be authentic and have integrity. Being an entrepreneur is not for everyone, you have to be disciplined and not afraid to be a hard worker!
What’s next for LFPROMO?
The skies are the limit! We have been blessed with countless opportunities, and we’re currently nurturing new alliances that will allow us to be more resourceful for our clients.
For more info on Mercier-Fisher and LFPROMO, please visit www.lfpromo.com.