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Patricia Andrews-Keenan is a PR and media relations thought leader who worked extensively in corporate communications in the telecommunications industry before opening her own boutique communications practice, the Tallulah Group Inc. in 2008. The Tallulah Group, which was named after her Louisiana hometown, embraces a mix of traditional and digital communications strategies to optimize each…

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Brittany Mobley of Bmobley Public Relations is a juggernaut in her profession. As the CEO of her own PR firm, everything is in-house for her. She creates her own graphics, websites, logos, and content for her business. She’s also been able to get coverage for her clients in the Michigan Chronicle, WXYZ and Channel 4…

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When you were elementary school you were probably worried about homework, video games or your favorite Saturday morning cartoon. Well, Savannah Britt was running her own magazine. Britt founded online and print magazine Girlpez at age 11 and was crowned the “Youngest Magazine Publisher in the World.” Girlpez was a publication designed to empower teen…

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Alexis-Robinson

Alexis Robinson is the CEO of Diamond Marketing and Public Relations. Diamond MPR is a full-service firm that caters to athletes, entertainers and events. As a former collegiate tennis player, she took the same tenacity and focus needed for sports, and transmuted it into entertainment. DJ Duffey, (who is French Montana’s DJ, and a former…

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On day two of the inaugural RIDE conference, Shalya Forte hosted a panel about the music industry and music economy as a whole. The panel featured Reggie Rouse, VP of urban programming and CBS Radio; Catherine Brewton, VP of writer/public relations at BMI‘s Atlanta office, and Vince Phillips, music and television attorney. They shared their…

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As CEO of A Brand Called U, Rachel Green has cultivated her passion for public relations and brand management into a multifaceted, award-winning business that operates successfully in highly competitive arenas such as sports, lifestyle, tech and nonprofit. Please describe your leadership style As a leader, I provide opportunities for growth, lay out clear objectives,…

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ready for a publicist

Is your business ready for a publicist? As an entrepreneur, it’s easy to believe a publicist is the missing puzzle piece to your success. You hire a publicist, she gets you press and the rest is history, right? Wrong. Unless your business is set up properly and positioned to be profitable, getting major press won’t be…

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Daniel Dickey, owner of The Resource Guild, shares insight on starting a business and the importance of branding. When did you realize that you wanted a career in media relations and branding? I realized I wanted to work in this industry during my undergraduate years at Barber Scotia College. I was majoring in Business Administration…

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Derek Ross started working with the CIAA Tournament in 2006. He is the founder and CEO of the D2Group, a brand specialty firm managing and building the brands of artists, athletes and businesses. The firm currently serves as the lead PR and marketing agency for the CIAA Tournament that takes place annually in Charlotte, North Carolina. With the…

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The art of public relations is using exposure, advertising, marketing and opportunity to tell a story; the story should lead to a call to action; or some desired result with consumers. Social media has allowed every celebrity with a smartphone or computer to be their own public relations practitioner telling stories via Twitter and Instagram that…

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From a public relations perspective, 2015 was full of wonderful case studies and examples of PR crisis. As we move further away from the conservative PR dos and don’ts we used to impose upon talent years ago, it has become open season for PR crises to run amok. Today, everything is much more relaxed and…

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TV One’s “Born Again Virgin” is one of the network’s newest and hottest acquisitions. The show resonates with the targeted African American female demographic as it focuses on three main characters. Jenna (Danielle Nicolet), the lead character, is a self-employed blogger. Jenna’s two best friends are Kelly (Meagan Holder) and Tara (Eva Marcille). Tara is the stereotypical pretty…

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It’s a tough time for small businesses and aspiring entrepreneurs working to make their professional dreams a reality. The Brand Masters Tour organizers understand the challenges too well, that’s why they are taking their knowledge on the road and their inviting fellow brand masters to join them on their 10-city tour that aims to revitalize small-business owners…

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Jacinta Mercier-Fisher originally started LFPROMO as an Arizona-based marketing and promotions agency for NFL and NBA athletes. Since relocating to her hometown of Chicago in 2005, LFPROMO has become a brand widely known in the PR Industry that handles creative solutions from coast to coast for a diverse array of clients. The move back to…

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For nearly 15 years, Ivy Pendleton has stood as a top public relations and marketing strategist in the fields of business, politics and entertainment. Similar to a real-life Olive Pope, Pendleton has worked with international governments, Fortune 500 companies, non-profits and high profile celebrities. Pendleton recently decided to write her first book, Good Girl’s Guide…

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While some publicists aim strictly for A-list clients, Olivia Dikambi doesn’t mind delivering her services to lesser known talent on the underground and independent scene. In fact, focusing on this niche market has afforded her with a list of more than 50 clients ranging from rock to hip-hop to eco-friendly products. Rolling out spoke with…

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So what exactly does a publicist do? It’s a question that isn’t easily answered since the responsibilities and duties vary from client to client. According to Michelle Huff, founder of Huff Events & PR, it entails more than escorting celebrities on the red carpet and writing press releases. Since 1999, Huff and her team have…

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