MINI literally took over the world this week with it’s premiere of the new MINI, three cities on three continents over three days. First up was London, MINI’s birth place, where fans and VIPs flocked to the city’s legendary Sorting Office venue to celebrate the arrival of the new MINI.
Next was Los Angeles where the celebration continued at the Kim Sing Theater. Over 200 guests were on hand for the count down and were entertained by popular TV host, Darren McMullen, and a live performance by the electro-pop band Passion Pit. Venue owner Willard Ford, offered a few remarks before the count down of the unveiling while guests participated in clever social media games on site. Rolling out was there to witness the L.A. premiere. The finale took place Wednesday night in Shanghai.
The new-generation model has made significant advances in every area when it comes to driving fun, quality and individuality. With new design solutions, the MINI design team says that it is faster, safer, more connected, and different from any other car available today. Fans of the MINI and newcomers alike seemed to be quite impressed with all the new features. I certainly loved it.
Check out photo gallery for pictures of the event and the new MINI.
Go to http://www.mini.com/newmini/product/en/index.html for more information on the new MINI.
The global launch of the new MINI will take place in the first quarter of 2014 so stay tuned.