Marie Claire magazine stepped on a cultural landline with both feet after they had the unthinkable audacity to keep glowing praise onto celebrity neophyte Kendell Jenner for simply wearing a few strands of braids in her latest selfie.
On their official Twitter page, the magazine devoted to Caucasian beauty made the conspicuous mistake of blaring out that “Kendall Jenner takes bold braids to a new epic level,” with a picture of the reality TV star sporting about six cornrows in the side of her dense skull.
Black Twitter erupted with indignation and incomprehension that a hairstyle that has been worn by black girls and women for nearly a century — and denounced by mainstream America as ugly and uncouth — could miraculously seen as beautiful and breathtaking and innovative because a Kardashian clan member replicates the black-born hairstyle in 2014.
Sounds like a familiar tale, doesn’t it? They despise what we invent until they figure a way to duplicate the feats or make money off of it.
After the avalanche of anger came tumbling down on the magazine, the decision makers at Marie Claire handler quickly quickly backtracked, stating on Twitter:
Twitter was unmoved by the mea culpa by Marie Claire execs and undeterred from stomping them into oblivion. Check out black Twitter scorching responses to Marie Claire’s imprudence.