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SheaMoisture introduces cosmetic line in Target retail stores

sheamoisture-cosmetic line

The award-winning SheaMoisture personal care brand announced the highly anticipated release of their deluxe color line cosmetics exclusively sold at Target.


“We are thrilled with the buzz surrounding our debut cosmetics collection,” said Richelieu Dennis, founder and CEO of SheaMoisture.


SheaMoisture cosmetics follows suit with the hair and skin product line with Shea butter based, natural, certified organic, paraben-free and ethically sourced color collection.

The highly pigmented product line includes: CC cream, lip stain, lip crayon, wet/dry eye shadow, mineral blush, bronzer, pressed powder and concealer.


With shades for all pigments. no one is left out. A great bonus, the collection’s mix-and-match kits let you play the artist by picking and choosing your perfect wet/dry eye shadow, mineral blush, lip/cheek balm and pressed powder.

The SheaMoisture sheer foundation goes on with a smooth, featherweight, long lasting coverage, while the lip gloss is highly pigmented without the chemical smell. Many of the crayons and blushes can be used for more than one purpose, i.e., the lip crayon can be used for eyes and cheeks.

SheaMoisture cosmetics provides natural, high-quality products at a price point that gives everyone a chance at “a better way to beautiful.”

To view some of the highlighted products from the “A Better Way to Beautiful” collection check out the gallery below

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