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H&M opens new store in Atlanta this Thursday

H&MH & M, Hennes & Mauritz AB, one of the world’s largest fashion retailers known for offering fashion-forward apparel and quality basics, is excited to announce the opening of a new store at Perimeter Mall.

Opening Thursday, Aug. 7 at noon, H&M at Perimeter Mall will give shoppers in the Atlanta area access to the latest trends at the best prices. The new location will offer collections for ladies, men, young ladies and young men, with separate “store within store” sections for accessories, lingerie, sports apparel, and its plus-size line, H&M+. This location will also carry the Swedish retailer’s fantastic children’s collection, which features quality clothing for kids of all ages, from newborn to 14 years.

H&M is the first fashion company to roll out a global garment recycling program. Through this initiative, H&M customers at Perimeter Mall can help save natural resources and contribute to a reduced environmental impact by donating unwanted pieces of clothing from any brand while in the store. Customers will receive a voucher for 15 percent off their entire purchase for each bag of donated clothing.

To kick off the recycling program on opening day, customers who bring garments to be recycled before the store opens at noon will also have the chance to win H&M gift cards valued between $50 and $100 in addition to receiving the voucher.

In celebration of opening day, H&M at Perimeter Mall will offer the first 100 shoppers in line an H&M t-shirt and Access to Fashion Pass, valued from $10 to $300, in addition to other opening offers and fun giveaways!

H&M was established in Sweden in 1947. Today there are 321 stores in the U.S. and approximately 3,300 H&M stores in 54 markets worldwide.

H & M, Hennes & Mauritz AB at Perimeter Mall is located at 4400 Ashford Dunwoody Rd. NE, Atlanta, Georgia, 30346. The store can be reached by phone at (855) 466-7467. Store hours will be Monday through Saturday 10:00 a.m. to 9:00 p.m., and Sunday 12:00 p.m. to 7:00 p.m.