Rolling Out

WJLB radio and Salvation Army buy coats for kids in Detroit


On Saturday, Nov. 1, 2014, local Detroit radio station FM 98.9 WJLB partnered with the Salvation Army to host their 32nd annual “Coats for Kids” radio-a-thon fundraiser.

The event took place at the Michigan Science Center from 9 a.m. -9 p.m. and gleaned support from national recording artists including Ne-Yo, Diggy Simmons, Cashout and Teyana Taylor. The event also garnered support from many local Detroit artists such as rising rap stars IceWear Vezzo and Oba Rowland and budding songstress Keely Ferguson.

“Breakfast Club” radio personality, the lovely Ms. Angela Yee, was present and could be heard over the air waves in Detroit as she broadcast live alongside other popular WJLB radio personalities including Bushman on air, Cheron, Ariel and Big Dog Blast.

Children of all ages attended the all day event and seemed to be having a blast meeting some of their favorite local and celebrity artists. All artists were exceptionally supportive of the cause and extremely personable offering handshakes, hugs and selfie photo opportunities to their young fans. “Coats for Kids” raised nearly $60,000 this year that will go towards purchasing thousands of coats to help keep children in Detroit warm this winter.

Sponsors for the event included 10X’s Better Soul Food Restaurant, Pepsi, and McDonald’s, UAW, Ford and Metro PCS. Click the link below to check out some photos from Coats for Kids this year.

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