Rolling Out

Steve Harvey’s Easybacon™ launches in Atlanta



Steve Harvey announced his new endeavor EasyBacon™ by Harvey Foods along with his partner Greg Calhoun and Monogram Foods. EasyBacon™ cooks in two minutes and it is real hardwood smoked bacon. EasyBacon™ reduces the time it takes to prepare breakfast and there’s less grease to clean up. EasyBacon™ is pre-roasted but raw to remove about 80 percent of the fat. Demonstrators were able to wipe the pan clean with one paper towel.

They had four families come up and actually prepare the bacon that only took two minutes, demonstrating how easy it is to prepare. Each family stated that they eat bacon at least three times per week, so this will make mornings easier.

EasyBacon™ will go on sale in 900 stores as a trial, mid-October. You can purchase it at Kroger, Walmart, and Publix. It will go national in spring of 2016.

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