Cultural influences and pops of color set the seasonal tone at H&M for ladies, men’s, and kids collections this summer. With a variety of separates, swimwear, and accessories in light, airy fabrics and exotic prints, there is a little something for everyone looking to embrace the warmest season of the year.
Ladies, go bold with retro influences through cultural graphics, flower motifs, and sophisticated ‘70s-inspired looks featuring crochet detailing. Fellas, try your hand at rocking a vibrant ensemble or a print, one of the season’s most prevalent trends. Meanwhile, the H&M kids’ collection, mash-up of adorable floral and eclectic prints. For a sneak peek at H&M’s vibrant new collection, check out the gallery below. Do you love it?