Jai Nice, owner of Kloset Envy
You may not be abreast of Kloset Envy, but we’re absolutely positive you’ve seen a picture, or 10, of Jai Nice while scrolling across your news feeds.This fashion phenom probably has some of the most shared pictures on social media. Known for her fashion-forward and eclectic style, she’s certainly the envy of many and the perfect representative for her fashion empire Kloset Envy. Nice’s confidence in her own style and lane draws you to her Instagram page. Once there, it’s realized she’s not only a pretty face doing it for the ‘Gram, but a successful business owner. Kloset Envy was originally started as a vintage boutique. After she gained a loyal customer following, she slowly started implementing new items to gauge what her customers liked. And it worked because her business skyrocketed. Even with knowing the online boutique arena was oversaturated, Nice was confident Kloset Envy would shine bright like a diamond in the midst of them. Why? Because she took the time to personally learn her customers and catered to them, instead of following fashion trends. Her strategy has been to leave what’s on trend to her competitors and solely focus on unique items that stand out. To seal the deal she offers great customer service. And the masses have spoken. Between her business and personal Instagram she has a following of over 1.5 million followers. Amazing what a few #OOTD posts can do, right? Support Kloset Envy here.
