Clark Atlanta students tap ‘STAR’s’ Kayla Brianna for Acura activation

Clark Atlanta students tap 'STAR's' Kayla Brianna for Acura activation
Actress Kayla Brianna (Photo credit: Clark Atlanta University)

Clark Atlanta instructor Valerie Harris believes her students need real-world experience in order to enter the competitive field of public relations. Harris along with several colleagues put together an opportunity with Acura for public relations students to have the opportunity to create a national campaign that would premiere on Market Thursday prior to finals week on campus. In addition to Acura, students had the opportunity to work with Fox star Kayla Brianna.

The event kicked off a public relations campaign titled Rhythm N Rollin: My Ride, My Music & Me, developed solely by Clark public relations students. The national marketing challenge was a collaborative effort between Acura and EdVenture Partners. The event targeted millenials  and the generation’s dual fascination with music and cars. Acura A Capella was a way for the young PR professionals to brand the performance Acura ILX. Students of the Atlanta University Center were given the time to perform while becoming familiar with the ILX as they sang karaoke style to Kayla Brianna’s hit single “Lit” with the artist.


With approximately 90 students bringing their best vocals out in the ILX with Kayla and more than 1,000 learning about the car’s features, Harris says the campaign was a huge success. “This was a great opportunity for our students to get a taste of what they would need to be thinking about in a real public relations position. It gave them a chance to be creative, but also to assess what the campaign could possibly mean in relation to impact for their client,” she said.

This year’s Acura campaign afforded students the opportunity to hang out, grab snacks and win prizes while listening to sounds by iHeart Radio’s Hot 96.7 The Beat. With one more event to go before the national challenge ends, the PR students of CAU are gearing up for a performance finish in May.  “We are always looking for opportunities to integrate students in real opportunities. This is the best way for them to learn about the discipline and to have an understanding of what will be expected of them after graduation,” Harris explained.


Clark Atlanta students tap 'STAR's' Kayla Brianna for Acura activation
CAU public relations students (Photo credit: Clark Atlanta University)
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Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
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