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Elliott Mittons staying ahead of new-age marketing trends by embracing freedom

Elliott Mittons (Photo credit: Shaniece Fullove)

As a multi-disciplined marketer in Chicago, Elliott Mittons’ portfolio boasts experience with brand giants such as Adidas, Red Bull and Under Armour, among others. With recent successes that include Chicago’s  2019 Agora Sneaker Ball, a rollout for Effen Vodka and the Bombay Sapphire Artisan Series, Mittons’ brand management expertise qualifies him as one of most sought after freelancers in the city.

“My experience with Ten35 [an ad agency in Chicago] gave me a clear look of the career path I wanted to take and ultimately the benefits of working as a freelancer,” he says. “I would be the first to admit it’s not for everyone, but if you’re a disciplined individual, the freedom it allows is second to none.”

Mittons recently shared critical insight on new-age marketing in an exclusive interview.

How has digital marketing changed marketing programs and campaigns?

Digital marketing has changed the overall landscape drastically. I think the presence of social media … has forced companies to be more transparent, more inclusive and innovative, as we literally consume content 24/7. The use of “influencers” has given their brands a direct connection between the service or product to its target market group.

Digital marketing has afforded companies and brands the ability to release a product or campaign and get real-time data and feedback on how the consumers are receiving it almost instantaneously. For better or worse, you will hear from Black Twitter. Click here to continue

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