The Compound agency and New Era collab to bring select NBA snapbacks to market

The Compound agency and New Era collab to bring select NBA snapbacks to market
The Compound and New Era are collaborating to market NBA-licensed Compound 7 Snapbacks (above) at the 2020 NBA All-Star 2020 Weekend in Chicago. (Photo credit: Louis Kang)

What marketing efforts are you planning for All-Star Weekend 2020?

I am hosting a Compound Conversations Panel with New Era. I am moderating the panel with NBA champion Iman Shumpert and Miami Heat rookie Tyler Herro. I am hosting a private dinner presented by [luxury Swiss watch manufacturer] Roger Dubuis and Hennessy to celebrate Compound’s collaboration with New Era and the NBA, for their latest collection of our signature 7 snapback hats, featuring a handful of officially licensed logos, hosted by Jadakiss and 30 of our celebrity friends, tastemakers and influencers.


What are the keys to the longevity of your business?

The key to the longevity of my business and its success is to keep God first and to continue combining cultures, people and elements together to create new experiences.


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