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PR expert Tony Ferguson shares why skill-building is key for Black children

PR expert Tony Ferguson shares why skill-building is key for Black children
Tony Ferguson (Photo courtesy of Society House)

With over two decades worth of experience in public relations with critical urban and mainstream media, Tony Ferguson is among the most respected global media brand strategists in the entertainment industry. As the principal of Society House, Ferguson implements diverse campaigns within various sectors, including film, TV, professional sports, consumer goods and non-profit sectors. Ferguson’s present and former clients include Nick Cannon, Hennessy, Rémy Cointreau (with Robin Thicke), Clive Davis Grammy Museum, Kelly Rowland, Family First Sports Firm, Estefan Enterprises, Pepsi, Salvation Army Red Kettle Campaign, Motown, Columbia Records, Baron Davis Enterprises, Kobalt Music Services, Roc Nation, Motown Gospel, Revele´ Entertainment, OWN, Hidden Beach, and Ruff Ryders Enterprises.

When he isn’t increasing brand awareness for some of the most noted names in the industry, the San Jose, California, native enjoys spending time with his wife and two children.

What legacy are you leaving for your children and the children of your community?

I’m leaving a legacy that we all have a responsibility to leave this world better than we found it. Our actions, big or small, contribute to our community.

How would you describe your fatherhood culture?

I like to coach my kids and I try to lead by example. My wife and I encourage our children to be free thinkers and to believe in themselves.

From a father’s perspective, what two books would you recommend every child read?

Jabari Jumps — love the dynamic between father and son in this book, encouraging and supportive.

Crown: An Ode to the Fresh Cut — so great to see something I enjoy doing with my son highlighted in this book.

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