Kwende Ried, also known as “Street Lord Rook,” first rose to prominence for his musical contributions to the legendary Detroit rap group “The Street Lordz.” Their impact on the rap scene in Detroit has been undeniable and everlasting. On Friday, June 24, the quest for excellence continued, only this time in the film world.
Ried’s Chedda Boy Films production company released their new feature film, Chedda Boys. Debuting at Bel Air Luxury Cinema in Detroit in front of enthusiastic crowds that filled multiple screening rooms, Chedda Boys tells the story of King (played by Chris Collins), a Black high-school basketball standout whose family has a history of dealing drugs. In the movie, King juggles joining the family business, financial pressures, and threats of violence as he attempts to find fame and fortune. Every choice King makes impacts not only him, but also the family he provides for.
Ried, who directed the film, is thrilled to have the community show so much support for a film with a positive message.
“It feels good to see a lot of people come out and see what we’re doing. Hopefully we help people make better decisions, have a good time, and enjoy,” Ried said.
And a lot of the film moving the hearts and minds of the audience towards positive change is on the movie’s leading man, Chris Collins.
The film is one of several that Collins has been in this year, but this is the first one that he’s the lead actor in. Collins takes the responsibility very seriously.
“As a leading man, the film is basically on your shoulders … especially for this role,” Collins said. “I stayed up late, studying my scenes and woke up early, studying my scenes. I’d probably get three hours of sleep at most. And then I’d show up to set energized and ready to rock and roll.”
Detroit rap star Payroll Giovanni plays King’s cousin in the film, and joins a cast that also features Sysko Lavon (The Spot) and Erica Pinkett (All Eyez on Me).
The film will be available on streaming platforms later this summer. The Chedda Boys soundtrack will also accompany the movie’s digital release.