Cam Mason is the head of sports marketing for adidas Basketball. Mason’s job requires him to work on signing the top male and female athletes to represent the brand, while also working with the social, digital and brand communication teams to create visibility in the marketplace.
Mason spoke with rolling out about the Adidas Eurocamp, which offers next-gen athletes around the world the unique opportunity to be coached by today’s most accomplished professional coaches and players and provides them with a platform to showcase their skills to NBA scouts and European Club executives.
What two aspects of your profession do you enjoy most?
As a former athlete, there is nothing better than working in the sports industry. You’re able to have debatable moments in the office around sports moments, athletes and products. I’d say 13-year-old me would be very proud of where I’m at and what I do as a career.
Please describe sports as a professional career path and opportunities you would suggest to young executives.
Sports is an awesome career path for young executives. It’s a vibrant and thrilling environment where you can combine your love for sports with your professional ambitions. First things first, find your niche. Is it sports marketing, athlete management, sports analytics, event management, or something else? Once you’ve identified your passion, dive deep and become an expert in that area. Networking is key. Don’t underestimate the power of connections in the sports world, and keep learning and growing. The sports industry is always on the move, so you need to keep up with the latest trends, technologies, and practices. Stay in the loop and stay ahead of the game.
Tell us about Eurocamp.
This is an exciting time. I took over the role of head of sports marketing Basketball at adidas about a year ago. My key objective for the group was to create visible moments for the next generation athletes looking toward the adidas owned platforms first, but not limiting and opening it up to the best male and female hoopers across the globe. My team in Europe drove this ambition of bringing Eurocamp back for the first time in five years.
What makes you passionate about Eurocamp?
Similar to what I mentioned previously, this is adidas’ opportunity to create a large global event for our next-generation athletes, and allowing them to not only perform on a big stage with their career ambitions but also give them connectivity back to the adidas brand for a lifetime. They’ll always remember this moment of being amongst the best athletes in the world, and seeing as my predecessors laid a great pathway, I’m picking up and working with teams across the globe within our key markets to bring this to life. This is the opportunity to create a large summer moment for adidas Basketball.
