Amy’s World x Outside: College Takeover aspires to invigorate Atlanta University Center (AUC) with a vibrant series of events. Led by entrepreneur and “Love & Hip-Hop: Atlanta” star Amy Luciani, the series aims to inspire and empower students from Spelman, Morehouse, Morris Brown, Morehouse School of Medicine, and Clark Atlanta University.
The series includes a fitness camp, beauty and grooming services, and a talent show, all designed to enhance student life and celebrate the AUC Consortium’s rich history. The event coincides with Morris Brown College’s recent full accreditation, marking a significant milestone in its history.
Luciani spoke to rolling out, explaining why she chose to uplift the students at the AUC.
Why did you choose to focus on the AUC? What does it mean to you personally?
On a personal level, the AUC is important to me because, as you know, I always try to keep everything on the table about my background. I’m vocal about the fact that I’ve never been to college. My path to success was different and [more] unconventional. I was more of a street entrepreneur, gaining a lot of knowledge and learning about my business and craft through working jobs, starting businesses, and experiencing failures and successes. I was blessed to come to understand finances through trial and error. As I got older, I realized that education is important. I could have avoided so many things just by having an educational background, going to college, and learning more about business.
Will your brands also be incorporated?
My business, The Raw Hair Company, will [sponsor] hair installs. We are giving away some bundles, Mink Lashes, and [barbers are] coming out. I have also ventured into skincare and a lot of other things. I know [while] going to school and trying to focus on your grades, sometimes [you need to be more focused] on your body. Sometimes, [you need to be more focused] on your hair. I notice that students are in hoodies and a hat. I love that for them because they’re focused, but being a person who represents the beauty brand, I wanted to take my hair company, sponsor the students to feel a little more glamorous on campus and build their confidence.
What can we expect from the HBCU talent show?
There’s so much talent within these colleges, in the AUC, and the world. Music is my background and my love language. I’m a music artist and songwriter, and I love music [of] all genres. I know that music is a love language for [many] of the younger generation, the kids [in] high school, [first-year college students] and seniors. I wanted to let them showcase their talents. I know they have so many rappers, singers, and people who play instruments at these colleges. I have some big people coming out to see who’s next.
