Khloe Kardashian is launching her own fragrance brand.
“The Kardashians” star has previously dabbled in the perfume world by working on collaborations with her sister Kim Kardashian‘s KKW company, but Khloe Kardashian is now branching out by launching her own collection of signature scents after signing a deal with Luxe Brands, the organization behind Ariana Grande and Nicki Minaj’s fragrance lines.
“Doing the whole fragrance — picking the liquid, the color, the bottle — I’ve experienced before, but I’m in such a different place in my life now. I’m older, I’m wiser. In business, I don’t loan my name out to someone …,” Khloe Kardashian told WWD.com.
She went on to explain that she now feels ready to dive into the world of beauty now her clothing company Good American has become more established and she’s now planning to launch more grown-up fragrances.
“I love for a scent to be classic and for you to be captivated by it. I like florals, but with a musk so it’s not too super feminine and clean [scents], too,” Khloe Kardashian added.
She also revealed she’s learned a lot from her family members, with sister Kim Kardashian launching her own SKKN BY KIM skin care line and Kylie Jenner with her Kylie Cosmetics company. Khloe Kardashian describes her relatives as her “own little focus group.’
“I am so hands-on and so are my siblings,” Khloe Kardashian added of her venture. “We genuinely have to wear it, believe in it, love it and relate to it.”
The reality TV star is planning to debut her fragrance line in the autumn of 2024. She also plans to add to the line every year. WWD estimates the brand could bring in a retail sales volume of between $80-$100 million in the first year.
