Beyoncé is launching her own hair care brand.
The Grammy-winning star has teased the arrival of her Cécred brand, and the “Crazy In Love” hitmaker let her fans know to expect more news later this month.
“Hair is sacred. The journey begins Feb 20. Visit CECRED.COM.” she wrote alongside a video teasing her move into the beauty world.
Beyoncé previously hinted at the upcoming project in May 2023, alongside a photo shoot of her styling her curls in front of the mirror.
She reflected on her “first job” cleaning up in her mother’s salon, noting how the hair and beauty world has long been connected to her music.
“How many of ya’ll knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done,” Beyoncé reminisced about her time working for her mom, Tina Knowles.
“I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women,” the Renaissance superstar added.
Now, the “Break My Soul” singer wants to continue that “legacy,” and she’s excited to share Cécred with fans.
“Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating,” she added.
Knowles has worked as a fashion designer. She previously revealed her famous daughter had “maybe 150 costumes” made for her “Renaissance World Tour” that ended up not being worn.
“She still has maybe 150 costumes that she hasn’t worn, but every night she did at least four to five new costumes. Actually, she told me she wanted to have more than one stylist. I actually hired four people — it would have been impossible. We had over 600 costumes to choose from,” Knowles said on “Sherri” last year.
