Miami attempts to end spring break with new commercial (video)

Miami residents plead for the seasonal partying to cease
Miami
South Beach in Miami, Florida (Photo credit: Shutterstock.com / Mia2you)

Miami Beach doesn’t want you partying in their city this year for spring break. The popular destination for college students’ officials and residents has seen enough years of chaos and out-of-control crowds and wants to tame the situation.

Some of the ways the city plans to enforce a quieter spring break period in the area are curfews, bag checks, restricted beach access, DUI checkpoints, $100 parking and “strong police enforcement presence for drug possession and violence.”


These new rules are featured in a new viral PSA from the city of Miami Beach, which features actors portraying annoyed residents of recent spring break periods.

“This isn’t working anymore,” one actor said. “And it’s not us, it’s you. We just want different things. Our idea of a good time is just relaxing on the beach, hitting up a spa or checking out a new restaurant. You just want to get drunk in public and ignore laws.”


“Do you even remember what happened last March?” the actor added.

Reports of Miami Beach setting a curfew in March 2023 popped up on the screen after two fatal shootings in the area.

“We don’t ask for spring break in our city. We don’t want spring break in our city. It’s too rowdy; it’s too much disorder; and it’s too difficult to police,” Miami Beach mayor Dan Gelber said, according to PBS.

Independent journalist Andrew Callaghan once documented the chaotic nature of spring break in Miami during a time when COVID-19 was still very prominent. Two years later, the 12-minute video nearly has five million views on YouTube.

YouTube video

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