The electrification revolution is taking place in America. Leading this transformation through innovation and design is Genesis. There is something very special when a car has the ability to transform how we see experience and use sustainable luxury cars and create a luxury environment.
GENESIS has an original, organic relationship between HBCUs with their program because in addition to their sponsorship of innovation, such as the rolling out RIDE Conference that it sponsored, the company showcases its continued investment in education and community. It’s a connectivity to electrification and to the innovation of the mind, body and soul of the experience.
Electrification will take place in a much more compelling Black community engagement due to Genesis’s commitment and strategic alliances with HBCUs and Black professionals and executives.
The luxury brand clearly distinguishes itself by being within the adaptable price point that leaves many impressed and committed to the new luxury profile of Genesis. This invitation to luxury is also an invitation to experience electrification at a high level.
