Rolling Out

Ice Cube inks $10M deal with the BIG3 basketball league

The multi-hypenate entertainer and entrepreneur is ecstatic and his latest transaction
Photo credit: Nagashia Jackson for rolling out

A monumental transaction has just taken place in Ice Cube’s BIG3 basketball league.

The rapper-turned-filmmaker-turned-sports-league-owner announced that the BIG3 has just inked a $10 million deal with DCB Sports to buy one of the teams, Bloomberg and Ice Cube reported.

Ice Cube is taking risks to expand the BIG3

This is a historic day for the BIG3. We could not be happier to entrust part of our league to Gary [LaDrido, managing partner of DCB Sports] and this seasoned group of sports investors ahead of our most important season yet. We have all-star basketball talent, millions of loyal fans around the world, and we are one of the most viewed sports programs of the summer on CBS,” Cube announced in a statement obtained by Bloomberg.

“Basing our teams in home cities allows BIG3 to engage local communities and fanbases and bringing in ownership groups each with their own sports expertise, business, and capabilities beginning in 2025 will allow BIG3 to grow exponentially. I know that DCB Sports will do right by the people of Los Angeles and together, we’ll continue to change the game.”

Cube has undergone ambitious campaigns in recent weeks to expand the professional basketball league. Fans recall when Cube publicly offered collegiate basketball juggernaut Caitlin Clark $5 million to become the first-ever female to play with the former NBA stars. Clark politely declined the offer.

Clark learned of Cube’s aspiration while she and her Iowa Hawkeyes were immersed in the March Madness tournament.

“To be honest, I found out about the Big3 thing at the exact time you all did, and my main focus is on just playing basketball,” Clark said. 

In April 2024, Clark lost in the national championship for the second consecutive year, this time to Dawn Staley and the South Carolina Gamecocks. Nevertheless, Clark was the first pick in the WNBA Draft just weeks later, going to the Indiana Fever.

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