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BMW unveils luxury car inspired by Naomi Campbell

Luxury automaker unveils car based on fashion icon
BMW (Photo credit: Bang Media)

BMW has revealed the new XM Mystique Allure, a one-of-a-kind show car hailed as the first ever of the automaker’s vehicles to be “tailored with high fashion materials.”

The vehicle has been dedicated to iconic supermodel Naomi, whose favorite color influenced the car’s Ultramarine shade.

She said in a statement: “Witnessing BMW’s vision for the BMW XM Mystique Allure come to life has been truly incredible.

“I feel deeply honored to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”

The car was officially revealed at Cannes International Film Festival this week.

Stefan Ponikva, vice president BMW brand experiences, teased: “Presenting the BMW XM Mystique Allure at Cannes Film Festival 2024 marks BMW’s ongoing vision in contemporary, progressive luxury.

“Inspired by legendary supermodel Naomi Campbell, this is the first ever BMW tailored with high fashion materials.”

Beyond the aesthetics, the car also boasts a “sound experience” created by composer Hans Zimmer.

In a press release, the company teased: “BMW and Hans Zimmer have been working together to develop the emotionally moving drive sound for electrified BMW models since 2021.

“With this truly one-of-a-kind BMW XM vehicle, the soundscape aims to complement the avant-garde design inspired by the original supermodel Campbell.

“Bold and daring, the sounds challenge ordinary convention and redefine the idea of progressive luxury.”

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