Samuel L. Jackson thought Marvel’s multi-film contract was ‘kinda crazy’

How the iconic actor embraced a decade-spanning role that redefined superhero franchises
Samuel L. Jackson
Samuel L. Jackson (Photo credit: Bang Media)

In the high-stakes world of Hollywood blockbusters, few gambles have paid off as spectacularly as Marvel’s ambitious plan to create an interconnected cinematic universe. At the heart of this audacious endeavor stands Samuel L. Jackson, whose portrayal of Nick Fury has become the linchpin of the Marvel Cinematic Universe, or MCU. But even Jackson — a veteran of the silver screen — found himself taken aback by the scope of Marvel’s vision.

When Marvel Studios president Kevin Feige approached Jackson with a nine-picture deal, the actor’s initial reaction was a mix of disbelief and cautious optimism.


“How long I gotta stay alive to make nine movies?” Jackson quipped in a recent interview with GQ. The actor, known for his razor-sharp wit and commanding presence, couldn’t fathom the logistics of such a commitment.

“It’s not the quickest process in the world,” Jackson mused, reflecting on the typical pace of Hollywood productions. The idea of churning out nine films seemed like a pipe dream, a feat that could potentially span decades. Little did he know that Marvel had plans to revolutionize the industry’s approach to franchise filmmaking.


As the MCU began to take shape, Jackson found himself at the epicenter of a cinematic revolution. What started with a post-credits cameo in 2008’s Iron Man quickly snowballed into a series of interconnected roles that would see Nick Fury become the thread tying together Earth’s mightiest heroes.

The pace of production caught even Jackson off guard.

“I didn’t know they were going to make nine movies in like two and a half years,” he said, a note of astonishment still evident in his voice. “It’s kinda crazy, like, ‘Oh s—, I’m using up my contracts!’ ”

This rapid-fire approach to filmmaking was unprecedented, challenging traditional notions of how franchises could be built and sustained.

But Jackson’s initial skepticism soon gave way to enthusiasm as he witnessed the MCU’s meteoric rise. The actor’s contract — initially viewed as an ambitious gambit — proved to be a masterstroke of long-term planning. Jackson’s Nick Fury has now appeared in 11 MCU films, surpassing his original commitment and cementing his status as a cornerstone of the franchise.

The longevity of Jackson’s tenure as Nick Fury has allowed him to develop a deep understanding of the character.

“I’ve been doing Nick Fury for so long, I know what he sounds like and I know how he thinks and how he feels,” Jackson explained to Collider. This intimate knowledge of the character has sometimes put him at odds with writers and directors who have their own vision for Fury.

Jackson’s experience with Nick Fury spans various creative approaches. Some directors, steeped in comic book lore, push for dialogue that adheres closely to the source material.

“If the writer is a fan of that kind of thing – the superhero genre – they know how to do it,” Jackson noted. “I’ve had directors who have written comic books, so when they say, ‘Say it the way I wrote it,’ you can go, ‘Okay, so we’re doing comic book speak.’ ”

Other filmmakers take a different tack, encouraging Jackson to infuse Fury with elements of his iconic screen persona.

“Then, I’ll have directors who’ll say, ‘Say it like Nick Fury would say it!’ or ‘Say it like you as Nick Fury would say it,’ ” Jackson revealed. This approach often results in Fury channeling the swagger and sharp tongue of characters like Jules from “Pulp Fiction” or Ordell from “Jackie Brown.”

The evolution of Nick Fury under Jackson’s stewardship has been a fascinating journey for both the actor and audiences. From a shadowy figure operating in the margins to a central player in world-shaking events, Fury has grown in complexity and depth with each appearance.

Jackson’s most recent outing as Fury in 2023’s “The Marvels” showcased the character’s continued relevance in the ever-expanding MCU. As new heroes emerge and threats loom larger, Nick Fury remains a constant, his weathered visage and steely determination a reminder of the MCU’s humble beginnings and its astronomical trajectory.

The success of Jackson’s long-term commitment to Marvel has not only reshaped his career but has also set a new standard for actor-studio relationships in the age of cinematic universes. What once seemed like an impossibly lengthy contract has become a testament to the power of strategic casting and narrative planning.

As the MCU continues to evolve, Samuel L. Jackson‘s Nick Fury stands as a testament to the franchise’s enduring appeal. From a leap of faith to a defining role of his career, Jackson’s journey with Marvel mirrors the studio’s own rise from underdog to industry titan. In the ever-changing landscape of superhero cinema, Nick Fury remains a constant, his single eye fixed firmly on the future of the Marvel Cinematic Universe.

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