Deion Sanders’ iconic Nike Air DT Max ’96 returns

The upcoming release will feature the Atlanta Falcons colors in honor of Sanders’ early career
Deion Sanders
Deion Sanders (Photo credit: Shutterstock.com / Kathy Hutchins)

In an exciting development for sneaker enthusiasts and fans of NFL legend Deion Sanders, Nike is set to rerelease the Nike Air DT Max ’96, a sneaker that holds a special place in the history of sports footwear. Originally worn by Sanders during his time with the Atlanta Falcons from 1989 to 1993, this sneaker is making a comeback in November, and it’s sure to turn heads with its vibrant colorway that matches the Falcons’ uniform.

The legacy of the Nike Air DT Max ’96

The Nike Air DT Max ’96 is not just another sneaker; it represents a significant chapter in Sanders’ illustrious career. Known as “Coach Prime,” Sanders was a dynamic player who made waves in the NFL, and his signature sneaker reflects that energy. The upcoming release will feature the same color scheme that fans associate with the Atlanta Falcons, making it a must-have for both sneakerheads and football fans alike.


Pricing and availability

The highly anticipated Nike Air DT Max ’96 will hit the shelves at a retail price of $170. This release is expected to attract a lot of attention, so fans are encouraged to mark their calendars for November. With the sneaker’s rich history and Sanders’ enduring legacy, it’s likely to sell out quickly.

From the Falcons to the Buffaloes

Interestingly, this isn’t the only colorway of the Air DT Max ’96 that has been released recently. The most recent version of the sneaker matches the colors of the Colorado Buffaloes, the college football team that Coach Prime currently leads. This connection to both professional and collegiate football showcases Sanders’ influence across different levels of the sport.


Coach Prime’s journey with Nike

Sanders’ relationship with Nike has had its ups and downs. After a brief hiatus from the brand, Sanders re-signed with Nike last year following his move to Colorado. His previous departure in 2017 stemmed from dissatisfaction regarding compensation for his designs. However, the renewed partnership signifies a fresh start and a commitment to creating iconic footwear that resonates with fans.

The evolution of the Air Diamond Turf series

The Nike Air Diamond Turf series, which includes the Air DT Max ’96, has a rich history dating back to its debut in 1993. The series has seen several iterations, including the Air Diamond Turf 2 in 1994 and the Diamond Turf Max ’96 two years later. The final models, Air Diamond Turf 4 and 5, were released in 1997 and 1998, respectively. Each version has contributed to the sneaker’s legacy, making it a staple in the world of sports footwear.

Exclusive partnerships and contracts

In addition to his sneaker legacy, it’s worth noting that the University of Colorado has maintained an exclusive contract with Nike since 1995. This partnership ensures that Sanders, as the head coach, is required to wear Nike gear during his tenure. This relationship not only highlights the importance of branding in sports but also reinforces the connection between Sanders and the Nike brand.

The return of the Nike Air DT Max ’96 is more than just a sneaker release; it’s a celebration of Sanders’ impact on sports and culture. As fans eagerly await its arrival, this sneaker serves as a reminder of the legacy of one of football’s greatest icons. Whether you’re a die-hard Falcons fan, a sneaker collector, or simply someone who appreciates the intersection of sports and fashion, the Air DT Max ’96 is sure to be a highlight of the upcoming season.

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