[Atlanta, Georgia] — Mielle Organics and Rolling Out created an inspiring editorial and elevated journey of artistic hair expression with its “Art Of Hair” campaign inviting Black art enthusiasts, influencers, and entertainers to elevate their Art Basel experience with unmatched creativity and style.
The “Art Of Hair” campaign is a continuation of Mielle’s 10th anniversary celebration; it’s a rallying for creatives to embrace the extraordinary. Mielle stands as the ultimate natural hair care and beauty brand that believes healthier ingredients encourage healthier hair and skin.
Central to this campaign is the partnership with the Historic Hampton House. The Historic Hampton House is the only Green Book Hotel Museum in the world. The mission of the museum, through its dynamic and diverse programming, facilitates the changing of minds and hearts in terms of race, culture and sociology-economics in this country. During Art Basel the museum will open its exhibit, “Invisible Luggage” which draws upon the spirit of the Historic Hampton House, as a safe space and place of congregation during segregation. Highlighting the idea of shelter and safety as integral to cultural production and collective creation, the selected works reflect the importance of building and celebrating sites of refuge, renewal, and reflection.
Mielle and Rolling Out hosted a private dinner around the art of hair and commissioned art dedication. The collective spoke on their personal hair journeys and creative processes but also explored the cultural significance of avant-garde hair art within the Black community. By showcasing these artists’ unique perspectives, we inspired a broader dialogue about identity, creativity, and the transformative power of hair.
Mielle and Rolling Out has commissioned a Black female artist Ebony Boyd, to bring empowerment, perseverance, jubilation and inspiration to life through a piece for all to admire. Ebony Boyd is an abstract artist that loves to create beautiful things. She is naturally drawn to bright and vibrant colors. She has been able to build a successful business building her audience all over the world. Ebony is a classically trained soprano with a focus on jazz, whose art is inspired by music. Her interpretation of the “Art Of Hair” is inspired by Olori, the Yoruba word for Queen bringing empowerment, perseverance, jubilation and inspiration to life through an artistic piece for all to admire.
Founded in 2014 by CEO Monique Rodriguez, Mielle is the fastest-growing Black-founded, woman-led hair care brand for textured hair. Mielle blends science and nature to create high-quality, affordable products packed with natural ingredients like rosemary, mint, and babassu oil. Loved by textured hair consumers worldwide, Mielle’s innovative line is sold in over 100,000 stores and in 90+ countries, continuing to champion healthy hair and Black excellence, now in partnership with P&G Beauty.
“I’m thrilled to be at Art Basel, celebrating the beauty, creativity, and culture it represents through this incredible exhibition, the “Art Of Hair”. Continuing our partnership with Rolling Out allows us to amplify Black media and uplift Black artists, whose work tells our stories in powerful, transformative ways. At Mielle, we honor artistry in all its forms, and this collaboration is a testament to our commitment to supporting Black excellence,” shares Monique.
The collaboration between Rolling Out and Mielle is a celebration of excellence and creativity inspiring people to embrace the “Art Of Hair” by exploring the world of the Mielleverse. “This partnership underscores the seamless fusion of art at the Historic Hampton House, culture with Rolling Out, and community positioning Mielle as the quintessential hair care brand for those who seek extraordinary experiences,” shares Munson Steed. Rolling Out launched its adtech platform, VisuWall with a Lift & Learn activation, allowing for guests to lift the product from a display and interactively learn about its benefits. VisuWall’s technology allows advertisers and marketers to get accurate viewership counts on their OOH spends and, more importantly, can deliver important demographic and engagement metrics as well.
We invite you to join the “The Art Of Hair” movement and experience Mielle Organics firsthand. Follow our campaign on social media to witness our talent in action and discover new ways to embrace your crown.
For more detailed specifications, please refer to the MielleOgranics.com
For more information on the Rolling Out, please visit www.rollingout.com.
About Rolling Out
Rolling Out is a premier urban lifestyle and entertainment platform, offering the latest news on music, health, culture, fashion, and celebrity interviews. It serves as a dynamic source for trending stories and features, catering to a diverse audience interested in urban culture and lifestyle. Through its comprehensive digital content, Rolling Out provides readers with insights into influential figures and the latest developments in the entertainment industry.
About Mielle
Founded in 2014 by CEO Monique Rodriguez, Mielle is a popular Black-founded, woman-led global beauty brand that is rooted in natural ingredients. With a heavy emphasis on incorporating healthier ingredients as its “root to results” approach, Mielle Organics’ collection of beauty products is designed for Black women. Their products can be found in more than 100,000 stores across the U.S. in retailers such as Ulta Beauty, Sally Beauty, Target, CVS, Rite Aid, Walgreens, and Walmart.
