Black women least likely to be contacted for online dating, study says

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Black women are the least desirable demographic subset when it comes to online dating, a study shows.

Online dating website “Are You Interested” analyzed over 2.4 million interactions on their site and found that Asian women are more likely to get a message from males of any race — except when those men are Asian.

“Are You Interested” found that white men are pursued the most by women of all races — except black women, who are least likely to get a message from anyone.


“I think it’s very disheartening for African-American women” said Beauty Shop guest and The Root.com contributing editor Demetria Lucas. “It’s always the same result and it’s always about how no one’s reaching out for black women. It can get very depressing for someone who is looking for love.”

AYI found that online dating remains a very segregated activity, but a new study suggests that it may not take much to break racial and ethnic barriers.


Since President Obama’s election the first time in 2008, urbanites thought that we had reached the place where America is a postracial society. But Americans still prefer to date someone from their race, the study states. Studies have shown that this preference is stronger than almost any other when it comes to finding mates, although it’s not entirely clear why.

White people, both male and female, overwhelmingly made more contact with whites, which is hardly surprising since there are more white people on the site to choose from. Caucasians were the most likely to seek out people of another race. Minority groups were much more likely to stay in their own racial lane when in search of mates online.

Asian women were the only demographic not to behave like others. This might be because modern Asian women repelled the the “traditional role” that girlfriends and wives have played in many Asian societies, and that is of a subservient woman who acted at the behest of the male.

When contacted by people of other races, this is how the dating broke down:

  • Asian women’s interracial exchanges went up 238 percent;
  • For Asian men it was 222 percent;
  • For black women it was more than 100 percent, according to the study.
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