OVO

Producer Dj Mustard and Ella Mai

Producers clash over West Coast hip-hop comments

Producer Mustard confronted OVO collaborator Boi-1da over contradictory statements about West Coast rap, revealing private messages praising Kendrick Lamar’s “Not Like Us” despite public criticism

Drake

Drake’s OVO clothing line goes fur-free

In a significant shift towards ethical fashion, Drake has announced that his clothing brand, October’s Very Own (OVO), will no longer sell products made from

Drake

Drake’s latest boss move

Drake has surprised fans with the release of a new music video for his track “No Face,” a standout from his latest project “100 Gigs.”

Drake is opening an official OVO Store, but where will it launch? (photos)

Drake reportedly is planning to open the very first OVO Store. Drizzy previewed the project via Instagram this weekend, with a photo of the building in Toronto. The OVO owl logo is the store’s only signage, and another shot revealed that the interior is covered by OVO owl wallpaper. Toronto, Drake’s hometown, is the obvious choice for the flagship store; though some may speculate that he would’ve been wiser to launch in New York or Los Angeles.