Lee Farmer is the principal of The Chicago Group Agency,  a 360° marketing agency that focuses on cultural trends. On Feb. 2 the agency will produce “Crown Royal Black Salutes Chuck D.” event at the DuSable Museum; rolling out is a media partner for the open event. (This event takes place from 7-10 p.m. and is open to the public, however space is limited and guests must RSVP immediately. Visit www.guestcode.com, and enter event code 929.)

Farmer will produce a series of promotional events for Crown Royal that are commensurate with the stature of the Crown Royal brand. “Our team is extremely excited to kick off this series with a high-profile event,” Farmer says.  “We are ecstatic to be associated with such an iconic brand, and we are looking forward to producing great events in Chicago.”

Lee Farmer is also a DJ, and technical adviser for BET’s ‘Master of the Mix.’ Here, he talks to rolling out about spinning beats and taking care of his business. Farmer’s most recent mixtape is Soulgasm Hits Remixes and B  Sides.

Deputy Editor, Rolling Out