Ice Cube’s partnership with Coors Light and other hip-hop business deals

Akon-Oh-Africa-Pepsi-Version-feat.-Keri-Hilson-Single

Akon and Keri Hilson PepsiCo

Before the 2010 World Cup, Akon and Keri Hilson teamed up with PepsiCo for campaign that featured the song, “Oh Africa.”


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A.R. Shaw
A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Shaw's latest book, Trap History, delves into the history and global dominance of Trap music. Follow his journey on TrapHistory.Com, Twitter @arshaw and Instagram @arshaw23.
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