In 2006 Keyshawn Johnson, a former wide receiver for the Jets and Bucs, teamed up with several experts in business development and food service and hospitality to form First Picks Management. First Picks is a development company that focuses on franchise businesses in the food-service and hospitality industries. The company opened its first Panera Bread in California in 2007, First Picks will have a total of 10 Panera stores open by the end of the year.
“I was looking for a concept that made sense both economically and that I liked,” Johnson told TheStreet in October 2011. “Panera was one of those brands I would frequent quite often.”
