After Old Navy faced backlash for featuring an interracial couple in one of its Twitter ads, several mix-race couples sent love and support to the retailer with photos of their families.
On April 29, Old Navy posted an ad on Twitter featuring what appeared to be a Black woman and a White man with a Black boy on his back. The caption was, “Oh, happy day! Our #ThankYouEvent is finally here. Take 30% off your entire purchase.”
Seemed innocent enough, but many Twitter users responded in outrage. Some people said the clothing company was pushing a miscegenation (or racial mixing) agenda. Much of the backlash about the interracial couple seemed to come from either White nationalists, Donald Trump supporters, or both.
@OldNavy @mak_morn3 Stop pushing mixed marriages. It’s offensive.
— Trump Rioter (@Early__May) April 29, 2016
@OldNavy Old Navy HATES White babies!
It takes a White mother and a White father to make a White baby.
Stop #WhiteGeocide— Mary Whittier (@marylovefreedom) April 29, 2016
My family and I will never step into an @OldNavy store again. This miscegenation junk is rammed down our throats from every direction.
— Cultural Combat (@CulturalCombat) April 29, 2016
Proud interracial couples and families fired back at the haters with their personal pictures, accompanied with #LoveWins.
@StacyLeMelle @merstew @kharyp @OldNavy my daughters and I salute Old Navy! pic.twitter.com/b7FPfCfS1k
— Leftfielder™ (@DaleMoss2) May 2, 2016
Hey Old Navy, love your new ad! I don’t shop there regularly but will definitely be going this week! #lovewins pic.twitter.com/iDohUc7pmy
— Deirdre (@deirdreshavon) May 2, 2016
Thank you @OldNavy 4 your support of #diversity in families! ❤️ #LoveWins pic.twitter.com/2pgh0JiB7s
— ElleElie (@elledgr8) May 2, 2016
.@kharyp@OldNavy Thank You Old Navy! Interracial families are beautiful and we appreciate the representation! pic.twitter.com/kVNuGHfAB9
— Noelle Devoe (@Noelle_CD) May 2, 2016
Many other supporters even vowed to shop at the retailer more often simply due to featuring the interracial couple and being diverse in their advertising.
What do you think about the Old Navy backlash?
