If you want to sustain success you have to follow the trends.
As an entrepreneur in 2016, your success depends on your ability to keep up with what’s current. One way to do this is by making yourself known on social networks. But, just being there isn’t enough. You have to constantly keep up with new features and new technology.
The latest and greatest in social media trends is InstaStories, Instagram’s version of Snapchat which allows users to upload up-to-the-minute videos and photos. When this update was released, a lot of people were upset but some entrepreneurs saw this as a window of opportunity– a new way to reach the masses on one of the most used social networks.
So, if you’re like most entrepreneurs (who are always looking for new ways to make money), try these three ways you to increase your income with Instastories:
1. Offer exclusive access
Now your Instagram followers can turn into your official fan club! You can give them VIP access to new product offerings, news about your brand and behind-the-scenes with the boss. Offering an inside sneak peak is a great way to create a genuine connection with your followers. Wanna see how it’s done? Check out @HouseOfChic.LA. One cool thing they do is show their new releases on InstaStories before adding them to the site, a creative way to pre-sell your new merch.
2. Create conversations
Believe it or not, some people are really on social media to be social. They enjoy an engaging conversation and they want to feel like they actually know you. Posting photos and inspirational quotes is great but video takes it to a whole new level! Plus, with the message feature your followers can respond right away. Most of the time their responses will help you create additional content for your blog or even come up with product ideas for your next program!
3. Get instant feedback
InstaStories is the perfect way to pitch your new product ideas to your followers and poll your people about what your next move should be. Once you create that genuine connection, your followers feel like you really value their opinions. This way they will have more of a buy-in in your business. For example, if your followers are given the opportunity to vote on which pieces should be part of your Fall collection, they are more likely to make a purchase. If you listen long enough, people will tell you exactly what they want from you.
As technology changes, your marketing strategy must change to match. If you want to not only attain success but sustain it, it’s going to be crucial that you educate yourself and follow the trends.
Have you come up with a creative ways to increase your income using InstaStories? Share them below.
