ICYMI: Celebs and artists grow their brands at Art Basel

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P Diddy at the Swiss Gallery Gmurzynska at the Miami Convention Center during Art Basel Miami 2016 (Photo Credit: Sabine Brauer Photos)

Art Basel is nearing it’s 50th birthday. Since inception in 1970, it has reached it’s primary goal, over and over, to connect the world’s premier galleries and their patrons, as well serving as a meeting point for the international art world. The international art fair has four shows staged annually in Basel, Switzerland; Miami Beach, Florida; the Wynwood Art District in Miami, Florida. Miami just concluded this weekend.


Here’s a recap of celebrity sightings this week including P Diddy, Run DMC and Paris Hilton, to name a very few, in case you missed it.


On Wednesday, Nov. 30, P Diddy stopped by the uber affluent Swiss Gallery Gmurzynska at the Miami Convention Center during Art Basel. Spotted speaking with art world scions Isabelle Bscher (Gmurzynska’s granddaughter) and Claude Picasso (Pablo Picasso’s son), he was overheard saying he was looking to expand his art collection and he was discussing design ideas with Claude for his New York home.

MIAMI, FL - NOVEMBER 29: Hip-Hop artist Fat Joe, Artist Alec Monopoly and TAG Heuer CEO Jean-Claude Biver at TAG Heuer Miami Design District on November 29, 2016 in Miami, Florida. (Photo by Eugene Gologursky/Getty Images for TAG Heuer)
Hip-Hop artist Fat Joe, Artist Alec Monopoly and TAG Heuer CEO Jean-Claude Biver at TAG Heuer Miami Design District on November 29, 2016 in Miami, Florida. (Photo by Eugene Gologursky/Getty Images for TAG Heuer)

At the Mondrian Hotel, mysterious artist Alec Monopoly unveiled a 50ft Wall “Tag” on the exterior for Tag Heuer.


Named by Tag Heuer as their new Art Provocateur, Monopoly was joined by Tag Heuer CEO Jean Claude Biver and select invited insiders including hip hop artist Fat Joe to be the first to lay eyes on the up until now secret project.

The installation can be viewed through Art Basel by global art connoisseurs and locals until November 30, 2017 while a week long TAG HEUER pop up shop and gallery will be open to public for the duration of Art Basel.

The event was followed by a celebratory private dinner, which featured Alec Monopoly creating a one of a kind painting live and an after party at the same location.

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Paris Hilton (Photo Credit: World Red Eye)

Friday, Dec. 2, Over at W Hotel, Paris Hilton hosted the launch of Galore Magazine’s Art Issue at WALL Miami with a DJ set that had guests dancing and snapping away including Rich Kids of Beverly Hills’ Dorothy Wang and Ezra J William who received CBD lollipop edibles swag bags.

Making a fashionably late entrance at 2:30 am, the heiress posed for photos, and of course selfies. Not much for words, Paris hyped up the crowd by blowing kisses and dancing to her own mixed tracks.

Darryl "DMC" McDaniels (Photo Credit World Red Eye)

Saturday, Dec. 3, Morrison Hotel Gallery and EAST, Miami hosted Parental Advisory: Explicit Images – A Hip-Hop Event and Photography Exhibit. The private event was co-hosted by Timothy White and Darryl “DMC” McDaniels. Quantico actor Aaron Diaz attended the party and was seen checking out the classic and iconic images of hip-hop’s biggest names. Rapper and previous Run-DMC member Darryl “DMC” McDaniels surprised guests with a special and high energy performance featuring some of his original classics.

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