Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

On Saturday, March 31, 2018, Toyota teamed with New York’s legendary hip-hop artists Doug E. Fresh and DJ Kid Capri to light up the Toyota Live Stage together for a rare performance at the New York International Auto Show.

DJ Kid Capri, dubbed a crowd-hyping entertainer kicked-off the set bringing people to their feet with his high-energy and classic spins. His partner in rhyme, Doug E. Fresh, the original human beat box, joined him to take the fans on a musical journey back to the ’80s with his note-perfect imitations of drum machines, effects and samples of hip-hop classics.

NYIAS was held at Jacob K. Javits Convention Center. This partnership between the three brands — Doug E. Fresh, DJ Kid Capri and Toyota — transcended language and culture moving people both young and old.

Doug E. Fresh, a native of Barbados, was raised in New York and feels a special bond to returning home to perform on opening day of the New York International Auto Show mixing hip-hop and cars. Doug has this to say about mixing hip-hop and cars, “Hip-hop is supposed to uplift and create, to educate people on a larger level and to make a change. And, we love to listen to music in our rides. So why not turn up the volume live on stage with Toyota.”

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

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Toyota brings New York Hip Hop legends Doug E. Fresh and DJ Kid Capri together at the 2018 New York International Auto Show opening day at Jacob K. Javits Convention Center on Saturday, March 31, 2018 (Photo Credit: Raymond Hagans for Steed Media Service)

Yvette Caslin

I'm a writer, image architect & significance marketer. Love photojournalism, creative expression & originality.