Swarovski brand ambassador Karlie Kloss cut the ceremonial ribbon in style with Swarovski-crystal bedazzled scissors at the brand’s Times Square store to commemorate its recent opening. Karlie accessorized her Alex Perry dress and St. Laurent blazer with Swarovski’s Luminous Fairyearrings and ring and bangle in silver from the brand’s spring/summer 2018 collection before heading off to celebrate with Swarovski VIPs and celebrity guests at Hudson Mercantile.
At the event, Kloss joined celebrities such as Morena Baccarin, Ben McKenzie, Anna Sophia Robb, Sonja Morgan and Selita Ebanks to honor the brand’s latest opening. Swarovski brought Times Square’s signature sparkle to this star-studded soirée with live performances, most notably from DJ Harley Viera-Newton. The space was a true testament to the Big Apple, done in Swarovski’s brilliant fashion with newsstands stocked with bedazzled magazines, newspapers and crystalized icons of the location throughout, which ranged from fire hydrants to pigeons to soda cups. Guests were treated to a gourmet twist on New York street food favorites, NYC-themed drinks from the newsstand bar and flower carts where they could create their own arrangements, all while Broadway-style performers entertained.
Photo gallery credit: Getty Images for Swarovski