How blogger Coco Bassey is building a fashion empire

Coco Bassey (Photo credit: Marta Svokro)

Coco Bassey is a 30-year-old fashion blogger and creative who has the ability to develop content that captivates.

She began her blog “Millennielle” in 2013 to show the modern-day young woman how to elevate her everyday life.


Over the past five years, she has developed her craft and built a community of followers that has grown to more than 160,000 across her social media platforms.

In true millennial fashion, she has turned her side hustle as a blogger into a high-grossing business, partnering with several top brands, including the French multinational luxury goods conglomerate LVMH, Los Angeles-based online fashion resource Who What Wear, Estée Lauder and Olay. The successful fashion blogger also skillfully manages to balance her side business with her full-time gig in corporate marketing for a global software company.


A Nigerian native, Bassey grew up traveling the world from Canada and the Czech Republic to Germany and the United States with her parents, who were both diplomats, and picking up style influences from those diverse cultures along the way.

Bassey describes her personal style as elevated basics and prides herself on “finding ways to take a basic outfit and turn it into your own.”

She recently stopped by rolling out studioswhere we discussed her love for fashion, how she balances both work life and blog life, and how she is redefining the millennial experience one outfit at a time. Click over to watch our video interview, meet Coco Bassey and hear more of what she has to say.

Read more about:

Also read

IMG_9963
Shaking The Culture Festival aims to rival Coachella
Amanda Seales
Comedian Amanda Seales dispenses laughs from coast to coast with 'The Black Outside Again Tour'; talks upcoming shows in Detroit, Atlanta and Brooklyn
IMG_0064
Best fashion looks on the 2022 BET Hip Hop Awards red carpet
IMG_0001
King Combs hits the stage at 2022 BET Hip Hop Awards
David Manuel
David Manuel scores a coup with 40 days of fashion in Fulton County
310216714_2141858512663733_5149061522528430873_n
David Manuel and Dedrick Thomas discuss fashion's impact on culture

Watch this video

What's new

IMG_9963
Shaking The Culture Festival aims to rival Coachella
FredHamptonJrVeganWorldCafe
Fred Hampton Jr.'s mentee says Black community needs to adopt veganism
marijuana potential unlocked
Why marijuana smokers should head to polls after Biden’s latest pardon