Nivea is happy the music industry is embracing ‘mama bodies’ now

Nivea is happy the music industry is embracing 'mama bodies' now
Photo by Steed Media Service

The entertainment industry isn’t known for being particularly understanding about flaws and imperfections, especially when it comes to women’s bodies. R&B singer Nivea was introduced to a national audience in 2001 when she was freshly out of high school. “Back then being a certain size was easy because I was so young,” she says. It became more difficult to maintain her svelte figure after she had her first baby, then was pregnant 11 months later with twins.

At the time Nivea was married to singer-songwriter The-Dream and juggling marriage, pregnancy and a pre-pregnancy body became overwhelming. “Back then the industry didn’t embrace pregnancy so we were hiding it. It was crazy,” Nivea says.


Besides hiding her pregnancy, Nivea’s body went from girlhood to womanhood after she gave birth to her twin boys. Although she worked hard to get back in shape, she now had a womanly body that didn’t match her girlish image. “I think the label didn’t know what to do with me,” she says.

“Today it’s different. Pregnancy is embraced. You have artists showing off their baby bump and everyone loves it. Plus the industry embraces women with hips and curves and big butts, etc., ‘mama bodies’ are the in thing now, so it’s a lot more comfortable to come back now,” Nivea explains.


“I’ve never been someone that you could put in a box. I was wearing color in my hair way back then before it became the trend like it is now. I like being able to express myself however I want to at that moment. It’s a much better time for me and the type of artist I am. I don’t like being told what I can or can’t wear or having to hide who I am,” she says.

Nivea just shot a video for her new single “Circles” and she is looking forward to re-connecting with audiences. “The song is a perfect comeback song because it talks about being stuck in a pattern and then finally breaking free,” she says.

Watch Nivea’s new video for “Circles” here:

YouTube video
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Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
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