Skip to content

McDonald’s launches new Black & Positively Golden campaign (photos)

DJ Damage attends the Black & Positively Golden event. (Photo credit: Bennett Raglin/Getty Images for McDonald’s)

McDonald’s USA launched its new Black & Positively Golden, campaign Friday, March 29, 2019, with an event in Los Angeles’ historic Leimert Park neighborhood.

Black & Positively Golden Day was an interactive day that celebrated the campaign designed to shine a light on African American culture and demonstrate the power of words to inspire Black excellence.

View the gallery below to see who came out to the Black & Positively Golden launch celebration.