Adele Lassere is vice president of media services for Burrell Communications Group. Known as “the fixer,” over the course of her 20-plus year career, Lassere has shepherded the marketing, advertising and media strategies for consumer and B2B clients, within the retail, telecommunications, consumer package goods, health, automotive, oil and gas and technology sectors.
As a Black woman, what do you consider your superpower to be?
Resilience.
What key skills or qualities make you unique as an African American female leader?
[I am] fiercely supportive of my team and peers.
[My] collaborative style of management.
[I] teach life skills, not just professional skills.
What thoughtful piece of advice would you give to your younger self?
Stop and smell the roses because you may miss moments of inspiration if you do not.
Why is it important for women of color to work in leadership roles and decision-making capacities?
Being in positions of leadership is an awesome responsibility but [a] rewarding experience. It allows you to help open doors for the next generation and also craft the narrative internally and externally. It’s an opportunity to showcase the ingenuity in [the] diversity of thought leadership.
What are three success habits you implement into your daily routine to maintain your success and sanity?
Daily prayer and meditation.
Laugh and smile daily. It’s infectious and can change the environment you are sitting in.
Read books. I’m a voracious reader and enjoy many genres. It helps free my mind and open me up to possibilities. … Reading reminds me that greatness can be around the corner, even if you are never recognized for it.
As a successful woman in business, what is your greatest or proudest achievement?
Seeing someone I helped groom be successful in the industry. After all, when this life is done, no one will speak about what position you achieved or how much money you may have made. It will be about those you helped along the way in this journey called “life.”
How can our audience connect with you on social media?
Facebook: facebook.com/adele.lassere
Twitter: @lassere_adele
