Celebrity wardrobe stylist and entrepreneur Kash Howard has expanded her career over the last 20 years in Atlanta. She is the founder of Kash Howard Styles, a wardrobe experience for A-list entertainers and everyday people, and owner of Seven74Boutique, which sells a variety of apparel and accessories.
Rolling out spoke with Howard, who was a featured speaker on the “Turn Your Followers Into Customers” panel at the RIDE Conference 2019.
What advice would you give individuals wanting to start their own business?
First say, “What am I good at? What do I want to do? What do I love? What would I do without being paid?” OK, start there. That’s No. 1 because you [have] got to start with a passion and know that you really, really want to do it. And then if no one’s talking about you, the great thing about social media [is] you can start talking about yourself, and you can present blocks for yourself, you can go on YouTube for yourself. Whatever brand you want to talk about that you’re not getting [attention for] from any other media platforms, you can give it to yourself. Once you decide all of that, do your business, the paperwork part of it. Buy the domain name for the name of the business that you want to do. Do the old-school things that people don’t think you need to do anymore, like websites and business cards and flyers and things of that nature.
What did you feel the attendees took away from your session at RIDE?
I feel like they took away a little more knowledge on the business side of being an entrepreneur. It’s not all fun and games. I feel like the paperwork part is also needed. I feel like we put a lot of emphasis on that part of it, not just the vanity of beauty. So, I feel like we got down to business in terms of talking about business.
