H&M’s Ezinne Kwubiri on the importance of diversity, innovation and style

How does innovation play a role in what you do?

Innovation for me is basically thinking about diversity and inclusion. I think a lot of people see it as a growing trend now, but how do we make sure that we’re doing it in a very innovative way? And we’re thinking outside of the box in order to get the biggest impact.

What are some style tips for 2020?

I think for me it is do whatever makes you comfortable. There [are] so many different style options. My style changes all the time. I think it’s like live and be comfortable in your skin. And as long as you feel good in it, I’m sure it’s going to look great.

A.R. Shaw
A.R. Shaw

A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Shaw's latest book, Trap History, delves into the history and global dominance of Trap music. Follow his journey on TrapHistory.Com, Twitter @arshaw and Instagram @arshaw23.

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