Costume designer Ruth Carter creates clothing for the culture in new H&M line

Costume designer Ruth Carter creates clothing for the culture in new H&M line
Ruth Carter and H&M host Ruthless Block Party (Photo by Cassidy Sparks for Steed Media)

You’re known for making bold statements through costume design. What statement did you want to make with this collection?

We as a culture have been doing the right thing for a long time. We have always cared about representation. I think this unifies us with the liberation flag colors of red, black and green but also unifies all cultures. I saw on Instagram today a little girl dancing in the studio with a “Trust” top [on], and I love that it will reach everyone. That’s what I think is groundbreaking.


Costume designer Ruth Carter creates clothing for the culture in new H&M line
Ruth Carter and H&M host Ruthless Block Party (Photo by Cassidy Sparks for Steed Media)

Do you have a favorite piece in the collection?

So my first favorite piece was the red sweatshirt with the two-tone red on the sleeve and then my logo. I’d never imagined that H&M would love my logo enough to put it that big on a sweatshirt. When I put it on with my leggings and my heels, I was like, “I can go out in this.” And then as I started thinking about wearing “ruthless” and declaring that I am ruthless, it [was] so empowering. And that’s what I want people to feel when they wear it. So I think the “Ruthless” sweatshirt is my favorite.


The collection, which features an array of sweaters, tees, a hoodie and accessories is now available in select H&M stores and online at hm.com.

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