Pharrell Williams to open new hotel in Miami

Pharrell said to me, ‘I think we should name it The Goodtime as one word — and really change the narrative,’ Grutman said. “That’s been our whole vision for everything we’re doing. [In recent years], Washington Avenue has not been thought of as the star. We want to change that — this won’t be a place to just lay your head.”

The 267 room Goodtime Hotel also has an on-site restaurant called the Strawberry Moon which will serve Mediterranean and American dishes. A few other amenities include an indoor and outdoor gym, and several recording studios.


“I want to emphasize how excited we are for this community [and] this street of Washington. There’s a lot of room to grow, and I think that what we want to do is become a part of this community and not just leave it better than we found it, but contribute to it,” Pharrell told Ocean Drive. “It’s not just us here. There’s other businesses here and other people who want to bring their businesses here, and we’re just so excited about this strip called Washington Avenue.”

Williams and Grutman haven’t announced the date of the grand opening yet, but more information can be found at www.thegoodtimehotel.com.


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