How Nailah Ellis leveraged her business with help from Kevin Hart and Beyoncé

How Nailah Ellis leveraged her business with help from Kevin Hart and Beyoncé
Nailah Ellis (Photo credit: Jacob Lewkow for Ellis Isle Inc.)

What is it about your business that appeals to business savvy celebs like Beyoncé and Kevin Hart? 

When I started this company 13 years ago, I thought I would put this tea together in a week or so and get it out for the people to buy. Well, I quickly learned that it wasn’t that simple. I was selling teas out of the back of my trunk until I just couldn’t keep up with the demand. As we grew, it took even more time to find the right vendors and bottlers. I put together a small, but solid, team to help out. Fast forward to eventually opening my own manufacturing plant and really seeing the fruits of the labor. When the opportunities to expand and partner came along, we were ready. We had put in the work for over a decade and were relieved to know that more people would be able to experience Ellis Isle Teas.


I am so very grateful for investors [and] partners like Kevin Hart, who strongly stand behind the Ellis Isle brand. Our teas are now available in all Target stores and on Amazon.com.  

 

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Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
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