This is the second major business move the renowned choreographer made this month. She also signed a deal with fan-focused streaming aggregator Cinedigm to launch the BOP (Born Out of Passion) Network. It’s slated to be available worldwide as a free, ad-supported VOD service, expected to launch sometime in 2022. Cinedigm says Gibson’s BOP Network will be the “definitive destination” for multigenerational and multicultural dance content.
As the creator of BOP, Gibson will oversee the channel, working with Cinedigm on all aspects of its development, production, distribution and monetization.