(Photo by rolling out)
Gambino is, still, a mastermind.
On the evening of Oct. 31, 2021, Donald Glover changed his profile picture on Twitter and posted a link to the first trailer of FX’s “Atlanta” third season.
The trailer was the only tweet up on his page, as the creative famously tweets and deletes every couple of months. Glover didn’t even tweet his last album 3.15.20 under his stage name, Childish Gambino.
The link Glover posted, gilga.com, takes the user to a splash page with the user’s location and current time down to the second. Once the user chooses to enter the website, the trailer plays. A shot of feet crossing a bridge that looks like it’s in London, an ancient empty theater and an empty museum as dark organ chords play beneath the darkly lit clips.
“It’s after the end of the world, don’t you know that yet?” a woman’s voice asks.
The question then continues to repeatedly come, as B-roll of empty rooms and sets accompany the voice.
The voice then builds with a choir repeating the question along with the woman.
A clip then cuts to Brian Tyree Henry, who plays the rapper Alfred “Paper Boi” Miles on the show, sitting at a dining table, staring into the lens of the camera. The camera continues to zoom in on his eyes, as two White servers face the walls behind him while standing at attention.
The music, now with the screeching sounds of violins, gets scarier.
Paper Boi doesn’t break eye contact with the camera. He’s wearing a Gucci sweater that reads “FAKE” on the front. The sweatshirts usually run north of $350 online, as the back typically reads “NOT.”
The clip cuts to black, as the “Atlanta” font fades in with 2022 at the end.
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