Publicist Taroue Brooks helps celebrities expand with connection to brands

What does a PR agent do?

So, publicity, that’s the ultimate goal. It is a method that we use to connect your brand with products and services for an audience. This builds awareness. When you have that, that is your launching pad to building your brand right.

Now, there are a few things that I want to put out there. Some house rules, get out of your own way. Hire professionals. That’s very important. You also have to understand the relationship of the client and the publicist. It’s a very intimate relationship. They have to know pretty much everything about you in order to represent you properly.

What is considered good content for celebrities and influencers to share?

So, I’m of the mindset of not being so self-centered. Most times, you see a lot of celebrities and everything is just them. A selfie everyday is very limiting. I think if you get into more of sharing a lifestyle, that is more impactful. People can re-imagine you in different scenarios. That’s very important.

If they don’t know your athletic, they can’t even put you in a space of being physical in that regard. They may have a campaign that you will be perfect for. You know, I think that who you photograph yourself with matters. The content you post matters. So, be real intentional about the byline, the tags, all of that.

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