Why did you choose ComplexCon and share how the Maverick speak to millennials.
ComplexCon was an opportunity that came from the Complex family for us. Ford is a family business both internally and externally. We knew ComplexCon was a solid family and we are all about diversity and family and knew the audience would understand what we’re doing with the Maverick. We wanted them to get to know us as much as we want to get to know them. The space is natural and inviting. We wanted to do what the audience loves and has a passion for.
Aside from tech and loving vehicles, we know that design and uniqueness is important, so we looked for a different way of showing our vehicle as an art form. We partnered with Big Sleeps to create that art. We wrapped the vehicle in a texture he could work with and he did the entire design by hand with his unique lettering style. It looks like only design, but they are words. The details show that it is a lot more than what you just see. We wouldn’t have it any other way.
For all the mavericks keep dreaming, keep believing. It’s about changing the game and doing it for yourself and what you’re passionate about. We believe in you and you need to believe in you.
