Cadillac is showing up for Black History Month in an iconic way. The luxury brand unveiled a musically driven national commercial highlighting the audacious achievements of a Detroit based, family-owned and operated, Cadillac dealership. This spot features patriarch Gregory Jackson of Prestige Automotive passing the keys of wealth down to his children. The spot also amplifies Black ownership, family legacy, generational wealth, and pushes Cadillac’s all-electric future with the cutting-edge LYRIQ. The #PlayMyCadillac commercial was inspired by Cadillac’s undeniable impact on culture, entrepreneurship and multicultural family legacy, all while being powered by iconic music and Black artistry.
In addition to the commercial, Spotify’s #PlayMyCadillac curated playlist features classic songs celebrating culture, community, and the many Black stories to be told, both on the record and on the road.
“Fusing the rich musical traditions of Detroit with the distinctive prestige of the iconic luxury car brand, these films boldly embrace the past that shaped us – while looking fearlessly towards the future”, said Rodney Passé, commercial director. “This is such an exciting time to be a part of the Cadillac story.”
The commercial is live on Cadilllac.com/audacity, where Cadillac continually demonstrates their commitment to equity and justice through intentional partnerships and storytelling, or press play above to view the :30 second spot.
